Do dealers need to change their business model?
A study showed that whilst Generation Z, i.e. those born from 2000 onwards, would normally be considered the most likely to shop online, when it comes to buying a car they lag behind the older generations.
May 2018 - Autorola INDICATA Market Trend News
A study from Statista showed that whilst Generation Z, i.e. those born from 2000 onwards, would normally be considered the most likely to shop online, when it comes to buying a car they lag behind the older generations. The study based on a survey of consumers who would consider buying their next car or other motor vehicle online in the United Kingdom in 2017 showed that the 30-39 year olds would be most willing to buy a car online whilst teenagers and those over 50 were more reluctant.
The survey also showed that less than 50% of respondents believe that getting a personal consultation from a sales person was important.
Whilst those willing to buy online is still less than 50% it mirrors the trend seen in other areas of online shopping since the start of this century and with buyers becoming increasingly less concerned about having personal consultations with sales people it raises some questions about the future viability of the current new and used car retail business models.
Subscribe
For more industry news, subscribe at www.indicata.com/subscribe.
